Is Tik Tok Worth It?
A marketers perspective…
TLDR: Yes & No…
So the latest hype has been around the up & coming Tik Tok app (previously known as Musical.ly) and I thought it’d be good to shed some light on whether the app is actually worth the “creative effort” or not…
Let’s take a look at some key demographic stats:
As of October 2018, TikTok has 500 million monthly users (SCMP, 2018)
Statistics show that 66% of all TikTok users are under the age of 30 (Mediakix, 2019)
Roughly 43% of TikTok’s user base is located in India (Mediakix, 2019)
57% of TikTok users are located outside of China or India (Konstruct, 2019)
TikTok is being used by 1 in 8 adults aged 18-24 in the US. (Marketing Charts, 2019)
TikTok is being used by 2 million more women (8.2 million) than men (6.1 million) (Marketing Charts, 2019)
TikTok’s user engagement rate is 29% (Influencer Marketing Hub, 2019)
Is the demographic/attention there?
Is the organic algorythm friendly?
Definitely! It works a little alike to Linkedin, exposing content to more views as it gradually accumulates more likes and engagement.
Is it applicable to all businesses/creators?
Not necessarily but there’s major potential for ecommerce based B2C application…
Feel free to ping me on Whatsapp at (+35799401809) if you have any questions/proposals regarding the platform.
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Tik Tok (formerly known as musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app is now called Tik Tok, complete with a new logo, has all of the same features as musical.ly and allows users to create videos recorded in 15 seconds or less and share them across a community. The Tik Tok newsroom states:
“TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences.