Google Ads Conversion Tracking // 2020 Tutorial

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In this video, I’m going to show you the different ways you can track conversions in Google Ads. You’ll learn about tracking website conversions, apps, calls and even offline conversions to understand the performance of your campaigns. I’ll also cover the differences between importing conversions from Google Analytics and using the dedicated Google Ads conversion tracking.


Google Analytics goals:
Google Analytics goal setup (blog post):
Google Analytics course (free):
Google Analytics course (paid):
Getting started with Google Tag Manager:
Google Tag Manager course (paid):
Google Ads course (paid):



Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google Ads and Google Analytics. Thanks for your support!

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  1. Hello, Loves Data Do you have a video for Display Remarketing Campaign for targeting custom audiences? I want to know more about remarketing campaign for generating leads. I am waiting for your reply. Thanks & Have a Great Day!

  2. This is very helpful. Our infusionsoft sales data (which is correct) shows different (fewer) conversions than our ads account even though tags have been double checked by my google ads mgr. Any ideas on why this may be? Thank you for your videos. You do a great job of explaining.

  3. Hi there, good video. I have an essential question, how do I track conversions with google ads when I am promoting affiliate products? because I don't own the site so I cannot place the code in their header. I heard of postback urls but not sure if this is the solution? I would really appreciate your help šŸ™‚ Thanks in advance

  4. Hi Benjamin how are you,
    I should sponsor a concert and I wondered if it is possible to make my advertisement appear after a certain video.
    I try to explain myself better let's do that I have to sponsor the "Rossi" concert in Milan Can I choose to make the publicity of the event appear to those people who have listened to or seen a video of "Rossi" who live in Milan?
    Thanks in advance good day

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